Benefits of hiring summer interns for 2020 campus recruitment

Increased brand value: Interns can be thought of as brand advocates for your company. If you manage to create a good impression on a batch of interns, they will talk to their friends about your firm and the word will quickly spread. More number of students would be interested in joining your company as interns. In other words, it increases your visibility on college campuses.

Cost effective for the company: A summer internship can either be a paid or unpaid one. In either case, it is extremely cost effective for you. Firstly, interns are paid stipends which are much lesser than the salary of an average employee. In addition to that, you aren’t liable to pay them severance pay or any other benefits that an employee receives.

Find future talent: Companies often use internship programmes as an opportunity to find possible future employees. Internships serve as a testing period wherein the interns are assessed on various parameters such as their ability to learn new skills, critical thinking, enthusiasm and important soft skills such as time management, adaptability, interpersonal communication, etc. After a careful evaluation of their performance, you can decide if they will be a good fit for your organisation. Since they already have an idea about the functioning of the workplace and the work profile, they will definitely have an edge over freshers. Moreover, they would require minimum or no settling in time.

Increase social media outreach: Social media has become an integral part of our lives today. It is one of the best platforms for advertising. Companies often use professional platforms such as LinkedIn for brand building, driving leads and sales, growing their business and fulfilling other objectives. Now, students are adept at using various social media platforms such as Facebook, Instagram, Snapchat, LinkedIn, etc. Thus, they can help your company build a strong social media presence and help your business grow.

Energise the work environment: Generally speaking, they are very enthusiastic about work and full of energy. They don’t get burned out easily and are eager to learn. This creates an atmosphere of knowledge sharing and fosters learning in the workplace.

Fresh and creative ideas: People are often more creative when they aren’t conditioned to think in a certain way. This holds true especially for people working in the creative industries such as marketing and advertising, media, design, etc. Interns are naturally at an advantage here as they come with an open mind and are thus capable of coming up with out-of-the-box ideas.

Flexibility: Interns can be flexible in terms of both work and time. Since they are looking for opportunities to learn and prove their worth, any experience would be a new learning for them and they would complete the assigned tasks with enthusiasm. The extra set of helping hands could come in really handy especially if you already have too much on your plate. Also, internships can be either part-time or full-time. In case of a part-time internship, the interns might have classes or other commitments which means that they won’t have a fixed schedule. This can be especially useful to you if you are a small sized company as you will only have to pay them on an as-needed basis.